Portfolio
Creative
Sydney R.
Williams
I’m well versed in social media marketing, content
creation, content strategy, influencer partnership,
community management, and more.
Hello, I’m
Introduction
I'm committed to growing your brand online.
My mission is to create impactful content strategies that bring you brand awareness, engagement, and longevity.
My spirit animal is the monarch butterfly - a woman whose constantly evolving, transforming, and letting God guide her on her journey.
Want to learn how I can add value to you and your biz?
I’ll show you within this portfolio...
Intro
Stephens college, BFA Fashion of communications 2017
Education
certified digital marketer, hubspot
association for coaching, certified professional coach
Interests: Reading, nature walks, dancing, acting,
pilates, personal development, and more
Fav Food: Sourdough Mushroom Pizza and Pad
Thai
Skills
Personal
Photography
creative Direction
Website development
social media Marketing
Content marketing
event production
Strategy implementation
Frame.io
METRICOOL, later
GOOGLE suite tools
tools
Canva
SLACK, asana, click-up, notion
squarespace, Smartsheet, sprout social,
buffer
AND MORE!
SOCIAL MEDIA
Data Metrics from several
different people I’ve worked
with.
CASE STUDY - MADISON PARADIS, TRAVEL AGENT
When Madison, a travel agent at Mouse Ear
Magic, sought to expand her reach and
engagement, she turned to me for social
media consulting.
In just 14 days of one-hour weekly
sessions, we developed a tailored strategy
to elevate her brand. The results speak for
themselves: a staggering 878.8% increase
in engagement and a 10K reach milestone
within 30 days.
Her follower count also soared by 113.7%.
These achievements were accomplished
through focused efforts on content pillars,
strategy, and resource optimization.
By combining strategic planning with
hands-on guidance, I've proven my ability
to rapidly transform social media presence.
Let's collaborate to achieve similar success
for your business.
CASE STUDY -SHAPEWOW, SHAPEWEAR BRAND
Shapewow sought to expand its reach and
engagement among diverse audiences. I
developed and executed a targeted
influencer marketing campaign to achieve
these goals.
By partnering with Ivy, a charismatic
influencer who authentically represents
the Shapewow brand, we successfully
positioned the brand as a leader in
inclusive shapewear. Our collaboration
resulted in a top-ranking video on the
#columbianshapewear explore page,
garnering 1,120 views, reaching 693 new
audiences, and achieving a remarkable 1
hour and 46 minutes of watch time.
This campaign demonstrates my ability to
identify opportunities, build strategic
partnerships, and deliver measurable
results. Let's collaborate to achieve similar
success for your brand.
CASE STUDY - WAXONOMY, BEAUTY SALON
I wanted to tap into TikTok’s popular trend
of "first-timer" experiences, capitalizing on
curiosity and relatability. With a total
runtime of 40 seconds, the videos drew in
a significant number of viewers, racking up
2.5 million views together and 106,000
likes, while also gaining 610 new followers
for Waxonomy.
This campaign succeeded by creating
visually engaging and relatable content,
and actively engaging with the community
to drive further interaction. The first-timer
beauty experience format proved effective
in attracting a broad audience, increasing
visibility, and encouraging meaningful
interactions on the platform.
The key takeaway: curiosity-driven,
relatable content can be a powerful tool
for brand growth on TikTok.
STRATEGY SHOWCASE - WAXONOMY
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MARRIAGE COUNSELOR/THERAPIST ANALYTICS
Tiktok/Instagram Paid Ads + Organic Strategist
- 416,282 total accounts reached and views in 30 days on Tiktok and IG
- 0 to 2,781 followers in 30 days on Tiktok
- Optimized social media strategy through organic and paid ads
TVONETV DETECTIVE HOST ANALYTICS
Video Editor, Tiktok/Instagram Strategist
- 1,404,762 total accounts reached and views in 30 days organically
- 57K post views on Tiktok in 28 days
- Optimized social media strategy strategy
MY PERSONAL CONTENT ANALYTICS
Having fun experimenting with my content
- 60,291 total accounts reached and views in 30 days organically
- Discovered what content works for my social pages
- Creating reels showing my full authentic self made a huge difference and gave me a boost of confidence (HUGE PLUS)
CONTENT CREATION - CLIENTS
Vince Velazquez
Former Detective/TV Host - Edited Video
Waxonomy
Beauty Salon - Researched, filmed
and edited video
Dave Kashen
Tech Leadership Coach - Researched
and creative directed video
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PERSONAL CONTENT CREATION
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SYDNEY ROSE MEDIA MONETIZATION FROM SOCIAL MEDIA
MARKETING MANAGEMENT
- Has brought in over $15,000 in revenue from social media clients in 5 months (most clients acquired from cold emailing, cold dm, Facebook and Linkedin)
Social Media Marketing Manager, Content
Strategist, and Digital Creative Director
WORD-OF-MOUTH - TESTIMONIALS
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WORD-OF-MOUTH - TESTIMONIALS
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talk soon.
sydney@sydneyrwilliams.com
Sydney, xoxo
214-223-1988